A visual identity and website for PD Arts + Creative

The identity is built as a flexible visual system in which questions take a central role. Instead of fixed statements or final answers, the design focuses on inquiry as an ongoing process. A free yet structured visual language allows elements to move, shift, and relate—mirroring the way artistic research navigates between disciplines, embraces uncertainty, and generates new perspectives.

Questions also form the structure of the website. From each question, deeper content emerges through layered pages that slide into view. They function both as structural and exploratory elements, addressing the organisation of research as well as the broader questions explored through the programme.