Foundations

People, brands and institutions have been pulled into a space that is dictated by algorithm-driven platforms, over-optimisation and the exploitation of attention. There is an overload of stimuli that often leaves us feeling nothing.

We are excited for the digital world, but want to shape it on our own terms. The potential of what could be is far more interesting than simply following the herd. Additions to the digital landscape should be authentic, original and above all meaningful. We want to help others to achieve this. 

To do so, we experiment at the intersection of design and technology. Unbound by a single medium, we have experience in developing custom interactive installations, Virtual Reality experiences, AI systems, digital tools, spatial audioscapes and web experiences. 

Although we have a strong foundation in programming, we approach technology as a means to an end rather than a starting point. A project that starts out as a virtual reality application might end up as a poetry-reciting mural. What matters is that the final project fulfils its purpose in a way that is impactful and original.