Brainstorm Pal

Can a digital entity participate in creative processes?

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We are intrigued by the latest developments in Natural Language Understanding. Amazon found great success in the release of their voice enabled Bluetooth speaker; Amazon Echo. Fast forward two years; Google enters the market with the Google Home. It’s supposed to be intelligent, but is it really? It might seem that way on the surface, but dig a little deeper and it actually seems quite dumb. We wondered if it could be creative, or at the very least help us to be more creative.

We built a prototype that connects to an association network. After testing, we thought that visual input (to make moodboards for example) could be interesting. That’s what the second prototype provides the user with.

We have used the assistant to explore the scope of a theme or challenge during the early stages of a design process.

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